Difference between revisions of "Media & Communications Circle"

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=== Core Responsibilities ===
 
=== Core Responsibilities ===
  
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===== • Support directors and programs with marketing material =====
+
===== Support directors and programs with marketing material =====
 +
* Newsletter
 +
* Website
 +
* Flyers
  
−
===== • Get the word out =====
+
===== Make all our programs more guest friendly =====
 +
* Website
 +
* Language
  
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===== • Make all our programs more guest friendly =====
+
===== Encourage feedback on programs from participants and follow up by staff =====
−
 
+
* Surveys
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===== • Encourage feedback on programs from participants and follow up by staff =====
+
* Follow-up phone calls
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=====  
+
−
• Solidify our brand as a camp for families =====
+
===== Solidify our brand as a camp for families =====
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+
Develop localized marketing in key regional areas
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Website
 
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Language
 
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Follow up on programs
 
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Increase the number of people who give us feedback (fill out surveys)
 
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Shorten/simplify the survey
 
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Ensure program directors understand the importance of surveys for improving camp
 
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Mention survey/feedback form in orientation and once a day
 
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Encourage and facilitate personal follow up on each family that came to each program, via:
 
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Phone calls
 
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Postcards
 
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utilize our mailing list from the past 2 years
 
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utilize a professional company
 
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Encourage each program to take a group photo for the commemorative value and follow-up postcard
 
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Develop flyers that can be used for promotion in local communities
 
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Identify champions to do this in key regional areas
 
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Need to be done in conjunction with registration opening
 

Revision as of 12:37, 30 October 2013

Motto: “Word of mouth trumps all other forms of advertising

Core Responsibilities

Support directors and programs with marketing material
  • Newsletter
  • Website
  • Flyers
Make all our programs more guest friendly
  • Website
  • Language
Encourage feedback on programs from participants and follow up by staff
  • Surveys
  • Follow-up phone calls
Solidify our brand as a camp for families

Develop localized marketing in key regional areas