Difference between revisions of "Media & Communications Circle"

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(Created page with "== '''Motto - “Word of mouth trumps all other forms of advertising”''' == '''Core Responsibilities''' • Supports directors/programs with marketing material • Gett...")
 
(Support directors and programs with marketing material)
 
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== '''Motto - “Word of mouth trumps all other forms of advertising”''' ==
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==== Motto: “Word of mouth trumps all other forms of advertising" ====
 
'''Core Responsibilities'''
 
  
• Supports directors/programs with marketing material
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=== Core Responsibilities ===
  
• Getting the word out
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===== Support directors and programs with marketing material =====
 +
* Newsletter
 +
* Website
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* Facebook posts and events
 +
* Flyers
  
• Brainstorm & encourage ways to make all our programs more guest friendly
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===== Make all our programs more guest friendly =====
 +
* Website
 +
* Language
  
Website
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===== Encourage feedback on programs from participants and follow up by staff =====
Language
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* Surveys
Follow up on programs
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* Follow-up phone calls
Increase the number of people who give us feedback (fill out surveys)
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Shorten/simplify the survey
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===== Solidify our brand as a camp for families =====
Ensure program directors understand the importance of surveys for improving camp
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* Develop localized marketing in key regional areas
Mention survey/feedback form in orientation and once a day
 
Encourage and facilitate personal follow up on each family that came to each program, via:
 
Phone calls
 
Postcards
 
utilize our mailing list from the past 2 years
 
utilize a professional company
 
Encourage each program to take a group photo for the commemorative value and follow-up postcard
 
Solidify our Brand Identification as a Camp for Families
 
Develop flyers that can be used for promotion in local communities
 
Identify champions to do this in key regional areas
 
Need to be done in conjunction with registration opening
 

Latest revision as of 21:37, 15 August 2018

Motto: “Word of mouth trumps all other forms of advertising"

Core Responsibilities

Support directors and programs with marketing material
  • Newsletter
  • Website
  • Facebook posts and events
  • Flyers
Make all our programs more guest friendly
  • Website
  • Language
Encourage feedback on programs from participants and follow up by staff
  • Surveys
  • Follow-up phone calls
Solidify our brand as a camp for families
  • Develop localized marketing in key regional areas